Services

ATTRACT VISITORS

Our formula for ATTRACTING VISITORS is simple:
 Step One: Build a highly converting website or landing page
Step Two: Drive traffic using proven strategies to fit our client's market, industry, and budget

  • Search Engine Optimization
  • Pay Per Click Ads
  • Email Marketing
  • Social Media

CAPTURE LEADS

CAPTURING LEADS is also a simple formula:
Step One: Build a highly converting website or landing page
Step Two: Give visitors a reason to fill out a form or call our clients' office
Step Three: Track results and make improvements

  • The Offer
  • The Call to Action
  • The Form / Landing Page
SEE PORTFOLIO

Our successful formula to ATTRACT VISITORS and CAPTURE LEADS:

STEP ONE: Build a highly converting website

Without an online presence, a company is virtually nonexistent. Studies show that the typical consumer is almost 60% of the way through the buying process before they ever contact the seller. The fact that you are here reading our website before you contact us only validates our point. With around one billion websites online, it is not only important to have a website but to have one that has been designed to sell your product or service.

WEB DESIGN

Is your design visually appealing?

Outdated designs, cluttered appearance, or outdated events and content tell a visitor that your company is probably as outdated as your website design.  The colors and fonts of your website should be a reflection of your industry and your company.  Branding is not something to overlook.

Who is your target audience?

You only have 3 seconds to make a first impression before your visitor either engages or leaves.  It should be clear who you are and what you are doing. What is it about your site that compels them to click past the home page?  Does your content communicate to the audience you are trying to sell to?

Is your website easy to navigate?

Your website is a virtual storefront.  Do your visitors know how to find your various departments?  Do they know how to check out?  Is it easy to contact you?  Where is your phone number and address located?

Is your website responsive?

What is a responsive website?  A responsive site has the ability to adjust its size and look based on the device being used.  So, tablets and smartphones look differently than laptops or desktop computers.  With 35% of Americans owning smartphones and 87% of people using them to search the web, it is becoming more and more important to make their visit easy to navigate.

STEP TWO: Drive traffic to your new website

Once you have a website, the next step is to get consumers to come visit.  Having a website without an inbound marketing campaign is like having a house in the woods without building a driveway to get to it.  Your visitors must know its exact location to find it.

SEARCH ENGINE OPTIMIZATION (SEO) WITH TARGETED KEYWORDS

Keyword Research

To optimize keywords for popular search engines, it is crucial to know the most popular keywords and phrases in your industry.  Keyword research is the foundation of SEO.

Website Audit

To create an effective SEO plan, it is helpful to know where to start.  A thorough website audit will give you the understanding of what improvements need to be made and help you create a pathway to get faster results.  Organic results take time.  The more streamlined your plan is, the faster you will see results.

On Site Optimization

On site and off site optimization are both necessary for effective SEO.  On site SEO includes title tags, meta descriptions, meta keywords, header tags, alt image tags, a sitemap and quality optimized content.

Off Site Optimization

For off site optimization, it is important to have a local presence.  Local citations with sites like Google + Local, Yahoo! Local and Bing Local prove to be a great way to get faster local recognition.  Depending on your city and state, there are other local citations that are useful as well.

Regular press releases, business reviews, editorial publications and product or service reviews are also a big part of getting major search engines to take you seriously.  This is a popularity contest.  The more quality links you have to your website, the more popular you will become.

Blogging

When it comes to great search engine results, content is king!!  A website without a blog is basically an online brochure.  A blog tells search engines like Google and Bing that your website is active.  Also, each blog creates a new page on your website.  Each page gets indexed.  The more pages you have, the more chances of getting great SEO results.  70% of traffic comes from content written more than a month ago.  Your blog will never stop working for you.

Your blog should speak to your target audience.  What kinds of subjects will they find useful?    A blog that answers consumers’ questions will set your company apart as an authority in your industry. It builds trust in your consumers.  When they get ready to make a purchase, they will buy from the company they trust.

PAY PER CLICK CAMPAIGNS (PPC)

A PPC campaign is ideal for companies that need or want immediate results.  Organic SEO is a long term strategy that shouldn’t be abandoned when using a PPC campaign.  However, an effect PPC campaign is sure way to drive traffic to your site.

There are three components to a PPC ad; keywords, ad text and landing page.  Each one plays an important part in getting the traffic you want.  Finding the winning combination will give you the best ROI possible.

Keyword Research

What keywords are your target audience searching for?  Research, research and then research again.  Choosing the best keywords is your first step in getting qualified visitors who are looking to make a purchase.

Ad Text

Now that you know what your consumers are searching for, it is crucial to write your ad to grab their attention.  The winning combination of your keywords and ad will also help reduce unnecessary clicks.

Landing Page

When a visitor clicks on your ad, where does it take them?  Creating a landing page that gives them the incentive to exchange their contact information for your free offer is a great way to convert visitors to leads.  This conversion gives your company a better ROI than sending them to your home page.  We are supposed to be talking about attracting visitors here.  But, this is a little sneak peek into how we help companies capture leads.

Now that your have your keywords researched, your ad created and your landing page set up.  Be sure to monitor your campaign and your visitors’ behavior.  This will give you the insight you need to adjust your campaign from month to month and capture the leads in your target audience.

EMAIL MARKETING

Send a periodic email to your contact list that sets you apart as the leader in the industry.  Engage them with industry statistics, knowledge, etc.  Answer frequently asked questions or give them relevant information that builds a relationship of trust between you and them.  Put links to recent blogs you think they might enjoy.  An educated consumer will purchase from someone they believe is an industry expert.

Consider the different stages of the buying process when creating emails.  Speak to the consumer looking for information, to the one who is shopping around and to the one who is ready to buy.  Be the marketplace leader.

SOCIAL MEDIA CAMPAIGNS

We live in an online society.  With 2.4 billion internet users worldwide, it is easy to make the case for online marketing.  However, we frequently hear business owners say “I don’t have time for social media.”  It is often viewed as a waste of time and only used for recreational purposes by the younger generation.  This kind of thinking can not be further from the truth.

Facebook has become the 3rd largest county in the world.  Its population is larger than the United States!  With over 40% of internet users having Facebook accounts, how can we neglect this audience?

Once you commit to creating a social campaign, be loyal to your brand.  Your cover photos on platforms like Facebook and Twitter should be consistent with your brand.  Notice we said “social campaign?”  There should be a strategy involved in where you post, what you are posting, how often you post, and even when you post.  Careful industry research will help determine each of these factors.  Once the research is done, a monthly social campaign can be created and implemented flawlessly.

Your customers aren’t going to purchase from you a second (or third) time if they don’t remember you.  Give them a reason to like your Facebook page or follow your tweets.  This way, you will show up in their news feed.  Staying on the top of their mind will increase the possibility that they’ll come to you instead of your competitor.

Social Media is obviously a great strategy in a number of our goals.  Encourage your customers, leads and visitors to share all of the content on your website, blogs, landing pages and emails by always incorporating social media buttons. If the offer is something the consumer likes, maybe they will think their friends will like it as well.  Be sure to use share, like and comment buttons.  Doing this will broaden your reach of referrals and increase web traffic as well.

STEP THREE: Capture Leads

When a visitor comes to your site, what do you want them to do?  Is your website an interactive brochure that you’d like them to view anonymously and then leave?  Or would you like them to let you know they were there and give you a form of contact information?

When creating a strategy to capture leads, remember your target audience.  Who do you want to capture?  If you want contact information from qualified leads, you have to think like a buyer.  What reason do they have to give you their information?

THE OFFER

Contact information for a potential buyer is the most precious asset you can get from an inbound marketing campaign.  What are you willing to exchange for this asset?  What would your target audience be interested in?  Coupons?  A free buyers guide?  A chance to win something?  The sweeter the offer, the greater the chance that they will exchange their information for yours.

CALLS TO ACTION (CTA)

Create buttons with eye catching colors with strong calls to action.  Some examples may be:

  • Contact Us
  • Register Now
  • Request a Free Consultation
  • Request a Free Demo
  • Download a Free Buyer’s Guide
  • Attend Webinar

While these buttons are essential for any page a visitor may land on, they can be placed in blogs, sub-pages and emails.  CTA buttons are the first step to capturing leads.

THE FORM / LANDING PAGE

When a visitor clicks on a CTA button, they should link to a landing page.  The landing page needs to give them a compelling reason why they should fill out the attached form.  Remember, just because they clicked on your CTA doesn’t mean they are going to give you their contact information.  It just means they have walked into your store.  This landing page is the equivalent of your best sales person walking up and greeting the customer.  The customer still has the right to walk out of the store without buying.  Or in this case, clicking off the page or closing the browser.  Strong landing pages turn your website into the marketing asset you need it to be.

READY TO GET MORE LEADS?

Let's GET STARTED!